Our brand, Apocalypto kids, represents kids who love to stand out, love to be different and love to make a statement with their wardrobe. Kids who love to play with our eyecatching pieces have their own strong views and understandings. They are not afraid to share their vision, their dreams and make themselves heard. Our apparels for children and teenagers aged 4-16 inspire to be more creative, to live a colourful life and most importantly encourage to stand out. Strong colours, smashing details, remarkable fabrics are the words to describe Apocalypto kids. We love tassels, beads and spangles – all that in an urban and modern way. We mix street style with high fashion elements. We treat our brand as an adults brand. Beside strong visual identity, it is important for us to use natural materials such as silk and organic raw materials with a GOTS certificate and our production is based locally in North Europe. Also, all our garments we use are produced in Europe. High quality is just as important as our eye-catching pieces. And as Iris Apfel once said: „ More is more and less is a bore“. We couldn't agree more!
APOCALYPTO KIDS founder and creative director Sandra Ojamäe has had a passion for fashion since a young girl. As a teenager, she dreamed about being a designer and having her own clothing brand. So she created different styles only to the drawer ... It took many years meanwhile to reach back to her passion. So she created different styles/outfits/garments, but kept them as a secret… Many years passed before she was able to pursue her passion.
In 2014, after the birth of her daughter Loree, her road lead her back to the textile world. „I`m always been fascinated by colours, details and outstanding style. For a long time I didn`t have the courage to take the step towards something which is so natural for me – like a young girl playing with my fictional clothing brand. But in 2018 I was ready. So here it is, my second kid – my Apocalypto kid.”
In APOCALYPTO KIDS she combines urban style with luxurious materials. She plays with strong colours and outstanding details. In addition to eye-catching visual and high quality, she cares about local business. So all the fabrics they use are produced in Europe where also the garment production is located. „APOCALYTO KIDS may be a kids´ brand but I treat it like an adult one. Bold, modern young adults who are not afraid to stand out - these are a kids of Apocalypto.”